MEDIA ARTS RESOURCE
Technology-based, reproducible, and variable, media art poses unique challenges for the exhibitor. Exhibition strategies and standards for media art are constantly in flux as artistic practices evolve, technology develops, and viewing contexts change. However, one can identify basic professional protocols, guidelines, and definitions that will assist in ensuring that video artworks are exhibited with respect for the artists and the integrity of the works, whether they are part of a major museum exhibition or a cinematic screening. Sometimes the most fundamental questions are the most important ones to ask. What kinds of playback and display equipment are recommended? What is the preferred format for exhibiting video in a gallery and why? What format is best for a theatrical screening? And what do you really mean when you say “single-channel video“? The answers to these and the other basic but crucial questions below might be seen as a starting point for demystifying the process.