This week we continue with research and development of your final project, but we ask you to consider one very important question: How many repetitions will you need to allow the variation to hold significance?
Part 1: Thinking about count of repetition
Consider the following works and estimate the repetitions used. Could these works have been done with less repetitions? Would these works be better with more repetitions?
More information here: http://ericascourti.com/art_pages/life_in_adwords.html
This second “Life in Adwords” video shows an alternate method of presentation for the same work:
Is there a difference between repetition and simply large numbers of objects?
“Like Ai Weiwei’s other works, ‘Sunflower Seeds’ is a work closely related to the society, politics and economy in China, and also a project that can be accomplished only in this country. It alludes to the globalisation and mass production in China that caters to western consumerism, and to the deemed insignificant element at the bottom of the production chain – thousands of cheap labors, assembly lines in gigantic factories, and tedious procedures. Absurdly, ‘Sunflower Seeds’ provided work for 1,600 artisans in Jingdenzhen, a fact that is an ironic reflection of the social reality. “(http://www.aiweiweiseeds.com/about-ai-weiweis-sunflower-seeds, accessed 10/2015)
Some ideas about exploring social media: http://www.fubiz.net/2014/04/07/emoji-nation/ (note that these don’t explicitly involve repetition)
Part 2: Presenting to Peers
Document your work and present it to a peer. Your peer’s role is to critically engage your work, that is: criticise it with a view of improving it.
Your presentation should follow the assessment guidelines:
- How is your work informed by artists / artists works / theorists. Peer should identify any logic holes in the presentation
- What new insight is exposed with your iterative action? Peer should identify whether the work actually does this for someone who hasn’t heard the verbal argument.
- How will you execute and present your work. Peer should identify how they think the execution and presentation might go wrong.
Part 3: Documenting work development
Create another blog post on your personal Blog, documenting any development of your concept. Post a link to your blog post on the links provided below.
You might include:
- Found images
- mock ups (perhaps done in photoshop)
- word maps highlighting key words and concepts
- idea maps
- drawings (scanned or photographed and uploaded)